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Research papers

Corporate sponsorship of arts and sports events in North America

Our analysis looks at costs, benefits, and ways to measure payoffs. Half the firms surveyed take no measurements, but the more astute ones are beginning to measure effectiveness in a number of ways, ranging from simple counts of spectators and...

Catalogue: ESOMAR Congress 1987
Authors: Mark B. Traylor, Philip J. Shuman, Andrew C. Gross
September 1, 1987
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Citation

Traylor, Shuman and Gross (1987a, September 01). Corporate sponsorship of arts and sports events in North America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/corporate-sponsorship-of-arts-and-sports-events-in-north-america